Virgin Media Reveals New Union Jack Logo
The British ISP has made some recent changes to the company’s logo. It has attracted much attention and many people are curious about the company’s intentions. Readers can learn more about the details from this article and form their own opinion.
The company was formed in 2006 by the merger of NTL and Telewest to provide cable services to residents in the United kingdom. Statistics from 2010 indicate that the company currently has 4.8 million cable customers. The company has also generated £3,875.8 million in 2010, however they have made a drastic change to the company logo and further details will be explained next.
Coming up with a catchy logo for a large company is no easy task, not to mention the fact that it is equally difficult to change it. It seems that Virgin’s Executive Director of Brand and Marketing Communications has accomplished this task. Further reports have indicated that the purpose of the change was to celebrate UK heritage. No time could be better since the UK will be host to the Diamond Jubilee and 2012 Olympic games.
Major Event Marketing Strategies
The unveiling of Virgin’s new Union Jack is no coincidence. Prudent companies always take advantage of marketing opportunities. Two large events will be featured in the United Kingdom next summer and many companies will be trying to cash in. Patriotism is also a major factor and this was evident with the Royal Wedding several months ago.
A statement recorded from Jeff Dobbs stated “At Virgin Media we’re extremely proud of our British heritage and wanted to find a way to symbolically remind people about all the fantastic things about our nation. With Britain celebrating the Queen’s Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British.” A classic example of a proud nation and a group of dedicated business leaders working together to embrace their national identity.
Virgin Media has put itself in the spotlight with the controversial Union Jack. The company is apparently preparing to take advantage of economical opportunities, which will be present during the Diamond Jubilee and 2012 Olympic games. The country is full of pride and readers can learn more about the heritage by attending the events there next year.