Lord Sugar at it Again

Lord Alan Sugar, The Apprentice tycoon, tweeted to his followers, shortly before 11:00 a.m., that there was to be a period of two minutes of silence to commemorate Remembrance Day. He wrote, “No tweeting for two minutes.” However, apparently unable to keep to the idea, Lord Sugar tweeted after one minute to tell his followers the winner of a competition.

Competition Involved One Person Receiving A Signed Copy Of His Autobiography

The Lord offered a copy of his signed autobiography to the person who was able to guess the exact time he would reach 125,000 twitter followers. So, when the 11:00 a.m. silence was to begin for two minutes, Lord Sugar, at 11:01 a.m. tweeted the following: “Winner of comp of guessing when I will reach 125k followers @benrichie with guess 10:45 today, well done, will dm you how to get signed book.”

Some observers questioned why Lord Sugar did not do his tweetting between the time the winner was realized, at 10:45, and before the 11:00 a.m. time to mark the silence. This is a question that most likely will never be answered.

Lord Sugar’s Breaking The Rule Causes A Backlash

After the two minutes of silence came to an end it was just the beginning of the negative twitters against Lord Sugar. One user, ijanus30, tweeted, “Alan Sugar broke the two minute silence with a tweet about having reached 125k followers: 30 seconds after mentioning silence. Disappointing.” Other twitters tweeted that they felt Lord Alan should be fired. Another twitter user, pitstopmark, tweeted, “Sugar ain’t always sweet, at 11:01 he sent a tweet, it’s time you retired Alan, in fact, you’re fired.”

Despite the twitters and the tweets Lord Sugar had the final say. He insists he did not tweet during the two minute silence – he said, “…obviously a tech glitch looking into.”

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